Bringing brands to life through logo design

Client
Various

Role
Freelance designer

Key contributions

Managed end-to-end project workflows, from client discovery and ideation to final delivery of custom asset packages.

Maintained clear communication and collaboration with clients, ensuring designs aligned with their goals and brand identity.

Problem

During my freelance years, I often worked with clients who needed unique, versatile logos to represent their brands across digital and physical platforms. Each project required a tailored approach to align with the client’s vision, brand identity, and practical needs.

Process

I began by understanding the client’s brand and goals, brainstorming ideas through notes and sketches before refining concepts into a few strong options. Client feedback shaped the direction, leading to a final design polished through iterative refinements.

Results

These projects resulted in distinctive logos that balanced creativity with functionality, helping brands make a strong, memorable impression. While I’ve moved away from freelance work to focus on in-house design, this experience honed my ability to translate abstract ideas into compelling visual identities.

British Skateboard Federation – Introducing GB skateboarding to the Olympic games. On display at a competition at BaySixty6 skatepark, west London. Inspired by a shattered window to fit with skateboarding's counter culture origins.

Felicity – Sustainable clothing brand focusing on floral prints. Logo used in digital branding and clothing labels.

Wishbone – A graphic t-shirt online business.

Pop 35 – A photo retouching studio. Logo inspired by the dotted line selection tool found in commonly used apps.

Further projects

Selling complex tech with surreal imagery – FINBOURNE Technology

Launching an AI feature for language learners – Busuu

Refreshing a fintech brand for a new era – TotallyMoney

Challenging education with online courses – Created Academy